The goal of this article is to provide you with the necessary information and steps to configuring and deploying your Ascend experiment.

Add a website

  • The first step to setting up your Ascend experiment is to add the URL of the website you’d like to test.
  • Click on the website dropdown
  • Click “+ Add Website”
  • Add the URL of the website of the page in the modal (e.g. https://www.metropolclothing.com/)

Create an experiment

  • Click on the “New Experiment” button
  • In the modal, enter the following:
  1. Experiment Name
  2. Experiment Description
  3. Audience (Desktop + Tablet or Mobile Only)
  4. In the "Enter Landing Page” Tab, add the path to the first page in the funnel
  5. If you have set up an experiment, you can copy over a previous experiment 

Create your funnel for the experiment

  • Click on the experiment in the "experiment view” 
  • Add the pages in your funnel by clicking on the “+” button
  • In the modal next to “Editor Path" add the URL path to the page you will be adding variations for in the editor (e.g. /collection/products/short-sleeve-mens-t-shirt-9)
  • For "Target Path”, this is where you choose what URLs this funnel page experiment runs. Target Path specifies the URLs where your experiment runs on your site
  • Use the “Try testing a URL:” section to test the URL to see if the “Begins With” or “Regular Expression” was set up to match the URLs you’d like to include
  • URL match types 
  1. Exact - Treatments defined for this funnel page will only run when the users load the exact URL
  2. Begins With - Treatments defined for this funnel page will only run when the users load the URL where the URL begins with the defined parameter (e.g."/products/“ for the experiments on all product pages)
  3. Regular Expression - For advanced URL targeting, you can use regular expressions (“RegEx”) to specific a group of pages which treatments should be served.
  • Use the URL match validation feature to check your targeting configuration

Add a Conversion Goal

  • The conversion goal is the macro conversion Ascend will be optimizing for in the experiment
  • Click on “Add Conversion Goal"
  • You have the following two options for count a conversion goal (or conversion event). 
  1. When a user reaches a “Thank you” page
  • enter the path of the “Thank you” page (e.g. success.html)
  • Use URL targeting to match the URL

   2. When a user clicks on a link or button

Ascend Integration - one-line JavaScript snippet

  • The Ascend integration consists of placing a one-line JavaScript snippet to be placed in the <head> of the site (or in the <head> of the pages you’d like to test, including a “Thank you” page, if applicable) as high up as possible for the best performance

Analytics Integration Setup

  • For analytics integration details, please visit our analytics integration steps article here.

Add Variations in the Ascend Wireframe Editor

  • Enter the Ascend Wireframe Editor by clicking on “Edit page elements” in the funnel view
  • You will see the Wireframe editor load the page on the right-hand side and the element table on the left
  • You can create variations by hovering your mouse over a given element and click on it
  • You’ll see the “Add Element" modal where you can define a name and validate it’s the correct element by checking the element selector, HTML, and CSS

Calibrate Control

The calibrate control test enables Ascend to gather baseline conversion rate and user count data.

  • This enables you to validate the test has been set up correctly (via comparing conversion rate/user data)
  • We recommend you run this for 24-48 hours and compare the data on conversions and user data with your analytics platform (e.g. Google Analytics, Adobe, etc.)

Deploy Experiment

  • To deploy your experiment, click on the “Deploy Experiment” button
  • Upon clicking, confirm you’d like to deploy then your experiment will become active within 10 minutes and users to your site will be served treatments
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