Ascend supports the option of manually firing a conversion goal through the execution of a javascript function. What are some reasons why you might want to use this goal option?

  1. Your website has multiple buttons, on all of which you would like to fire a conversion goal.
  2. Your experiment goal is something that cannot be detectable by the clicking of a button or the loading of a web page.
  3. Your website has a multi-page form that does not render changes to the URL.

In all of these cases, it is often easier to fire the actual function that Ascend uses to register that a goal has occurred:


Regardless of how many times the goal is actually fired, the maximum amount of conversions that can be associated to a single visitor is 1.

If you have any additional questions, please feel free to reach out directly to your dedicated solutions engineer.

Happy Optimizing!

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