Will multi-variate testing and experimentation negatively impact SEO for my site?
Multi-variate testing and experimentation will not negatively impact search rankings.
Google not only permits but encourages testing and experimentation because "optimizing your web pages benefits both advertisers and users by increasing conversions and by presenting the most desired information more efficiently."
You simply need ensure the appropriate guidelines are followed, such as not cloaking. We've compiled the following additional resources for your SEO team on this topic:
- Google on experiments overview
- Google Webmaster on testing
- Google Content Experiments article on experiments and cloaking
- Google Webmaster on search quality rating guidelines
And for any additional questions related to Ascend and/or SEO, please feel free to reach out to your Solutions Engineer or contact firstname.lastname@example.org