Once you’ve run your first testing program with Ascend, you can either implement the winning changes into a new baseline (control) version of your HTML and move onto your next set of ideas, or keep the test running and restart it with your new ideas to continuously test.

In each case, you’ll have insights into what copy, images and designs worked best for your users and can expand on these ideas or try new directions.

Even if you don’t add new changes to test, Ascend will evolve to the best design for your site audience as long as it is running.

If your audience changes (due to seasonality or a new acquisition campaign or any other reason), your web site will automatically evolve to the new best design (using your existing building blocks) without any effort on your part.

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